We didn’t start All Adventure Company in a city office. We started it on a rain-soaked hike in the Lake District.
It was during a challenging day-walk through the Cumbrian fells when we realised something: the UK outdoor community needed more than just another gear shop.
It needed a home. A place where fell runners could swap routes with mountain bikers. Where weekend warriors could learn from seasoned Munro baggers. Where kayakers could share hidden paddle spots with gravel cyclists.
Our Story
All Adventure Company was born in 2024 from a simple belief: that every outdoor pursuit—whether it’s your first 5K or a trek through the Scottish Highlands—has the power to transform lives.
Our founders started just like many of you: borrowing gear, learning from others, and gradually building confidence. Now, as experienced hikers, or weathered road runners, and passionate adventurers, we’ve experienced most levels of every pursuit.
We’ve supported newcomers through their first trail runs, celebrated with Couch to 5K graduates, guided nervous first-time hikers, and helped countless road cyclists discover the joy of gravel paths.
What sets us apart
While others sell equipment, we build an inclusive community. Our team includes:
Running experts who help beginners go from parkrun to marathon
Bike mechanics passionate about helping kids and riders prepare for off-road adventures.
Every piece of advice we offer comes from remembering what it's like to be a beginner. We've made all the mistakes so you don't have to, and we've got gear recommendations for every budget and level.
Our Mission
We exist to make outdoor adventures more accessible, sustainable, and connected. This means:
Providing expert guidance that turns beginners into confident adventurers.
Creating judgment-free spaces where every question is welcomed.
Offering 'First Timer' sessions for every activity we support.
Building an inclusive community where every skill level is welcomed.
Supporting conservation efforts in Britain's National Parks.
Sharing knowledge that keeps outdoor enthusiasts safe on our challenging terrain.
Join Our Community
Whether you're planning your first Wainwright or your fiftieth Munro, you'll find your people here. Our weekly runs, monthly bikepacking clinics, and seasonal adventures aren't just about skills – they're about connecting with others who share your passion for adventure in the British outdoors.
